To honour the honeybee with the creation of simple, natural and effective balms that embody the beauty and integrity of beeswax.
To emulate the order, efficiency and respect of the colony in production and distribution and in care for the future.
- Sustainability – a commitment to living in a way that protects the future for the planet, its diversity of species and our children
- Integrity – a commitment to ethical behaviour, respect and transparency in our dealings with others
- Creativity – a belief in the importance of creative endeavour in achieving a balanced and fulfilling existence
- Quality – a commitment to pursue the highest standards in our processes and products
- Community – our recognition that humans, like honeybees, are social creatures, and must care for family and community to thrive